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An inhabitant of the dream and fictional world that deceives people with his strange words and actions. He is such a liar until it is said that every word that came out from his mouth is a "lie".

He is the owner of a hat store in Nightmareland. He traversed around the country to sell his products, which are "hats"...at least according to him. He actually is the manifestation of the concentrated fear overflowing from people who had heard a scary story, and is a dangerous presence that will thrive as long as there is fear among people.